Vienna Straw
Excellence for High Fashion and Design
- Available in rolls.
A symbol of timeless elegance, our Vienna straw is a natural reed weave carefully selected in countries across the Far East. This premium material is the primary choice of the most prestigious international brands for the creation of iconic bags, designer seating, wall paneling, and high-end furnishings.
Thanks to strict quality control at the source, our Vienna straw in rolls guarantees maximum tensile strength and flawless weave uniformity, essential requirements for industrial production that accepts no compromises.
Whether for large-scale supplies of Vienna straw or exclusive high craftsmanship projects, we offer a wide range of heights and finishes (natural, semi-bleached) designed to meet every design need. Our Vienna straw roll represents the superior quality standard for those who transform raw materials into luxury objects of inestimable value.
Excellence features for exclusive creations
Our Vienna straw stands out for its superior physical properties, the result of a rigorous selection of fibers in the Far East, making it the preferred weaving material of the luxury industry:
- Structural Strength: The dense fibrous structure ensures outstanding tensile strength, ideal for backrests and seating subjected to constant stress.
- Superior Flexibility: Extreme flexibility allows complex processing and flawless curves, essential for designer furniture and high-fashion bags.
- Refined Texture: Soft and silky to the touch, it gives a sophisticated appearance and a unique tactile value to the final product.
Chromatic Versatility: Available in natural shades of origin, from cream white to golden blonde, our straw perfectly absorbs custom dyes for fashion collections or bespoke furniture.
A natural treasure for high-end craftsmanship
Vienna straw, the undisputed queen of weaving materials, is distinguished by its innate elegance, lightness, and extreme versatility. Obtained from drawn first-choice reed sourced from the Far East, it is processed using advanced techniques that preserve its natural shine. In this section, we will guide you through the potential of this noble material, ideal for creating high-fashion bags, designer seating, and exclusive design furnishings.
A material rich in history and prestige
Vienna straw boasts a centuries-old history linked to excellence and luxury. Already appreciated in past centuries for the creation of refined women’s accessories and iconic furniture, it reached its peak of success in European courts and international design salons. Today, our selection of Vienna straw in rolls continues to be the benchmark for designers seeking beauty and strength for creations of inestimable value.
- Vienna straw
- First semi-bleached
- Extra natural
- First natural
- Cm 40 (16" x 50') (6,28m2)
- Cm 45 (18" x 50') (7,07m2)
- Cm 50 (20" x 50') (7,86m2)
- Cm 60 (24" x 50') (9,43m2)
- Cm 70 (50" x 50') (11m2)
- Cm 80 (32" x 50') (12,57m2)
- Cm 90 (36" x 50') (14,14m2)
- Cm 100 (40" x 50') (15,78m2)
A world of creations with
Vienna straw
Vienna straw is a fascinating and versatile material that offers endless creative possibilities for the luxury industry. Thanks to its natural beauty and eco-sustainability, it represents the ideal choice for brands that create iconic and refined objects, ensuring superior aesthetics and unmatched long-term durability.
Choosing the ideal Vienna straw for your industrial needs
Our Vienna straw in rolls is available in different weights and qualities, each calibrated for specific technical applications. To select the most suitable Vienna straw by the meter for your production, it is essential to consider the intended use and the level of mechanical stress required by the project:
- Hats: From elegant summer straw hats to warm winter hats, Vienna straw is an ideal material for creating stylish headwear.
- Bags: Handbags, clutches, and shoppers: Vienna straw adds a touch of refinement to any accessory.
- Baskets: Shopping baskets, fruit baskets, and decorative baskets: Vienna straw is perfect for creating functional containers with refined design.
- Homeware: Placemats, chargers, table runners, and table decorations: Vienna straw adds a touch of rustic elegance to your home.
- Furniture accessories: Chairs, armchairs, lamps, and room dividers: Vienna straw can be used to create unique and original furniture pieces.
Tips for working with
Vienna straw

Our Vienna straw is a noble material that offers endless creative possibilities for excellence brands. Thanks to its intrinsic beauty, lightness, and full eco-sustainability, it represents the preferred choice for creating unique and refined products that define the standards of contemporary luxury.
Although our fiber sourced from the Far East is selected for maximum ease of use, to achieve flawless results on high-fashion accessories or designer furniture, it is essential to follow some technical guidelines:
- Moistening the fiber before weaving: To maximize the flexibility of the Vienna straw roll, we recommend slightly dampening the material. This process makes the reed extremely soft and malleable, preventing breakage during complex processing and ensuring uniform tension once dry.
- Use of professional tools: Precision is everything in high-end craftsmanship. Precision scissors, calibrated pliers, and specific weaving needles are essential tools for working with Vienna straw, ensuring clean cuts and invisible joints that increase the perceived value of the finished product.
Frequently Asked Questions
Information and orders
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